Our Franchisor Services
Franchisee Lead Generation Workshop
The Biggest Challenge for Franchisors currently is franchisee Lead generation. In recent times, there has been an explosion in the number of media channels that can be utilised to target potential franchisees – This makes finding the correct marketing mix both difficult and often costly.
At Franchise 4 U our Team has over 320 years Media lead generation experience. In addition, we have up to-date data on what media channels are working currently in terms of leads and more importantly conversion. The Franchise 4 U team organise a 1/2 or 1 day workshop to review your current lead generation and put in place a practical strategy to optimise your franchise recruitment spend and maximise conversions.
Please contact us to find out more. This is another service we offer that is popular with smaller firms or to franchisors who wish to maintain their recruitment of their franchisees in-house. You know the old saying “if you hand someone a fish you feed them for a day if you teach them how to fish you feed them for life”
Over the years, we have been engaged by many of our franchisors that had been doing their own in house franchisee recruitment and then decided to outsource it. It did not surprise me to find that many had achieved unsatisfactory results nor had processes that were code compliant. As a franchisor, you are in the business of what you do best running your business in the industry you know best and that is why you became successful.
• So how do you learn how to become an expert in franchisee recruitment?
• Do you currently risk your brand to trial and error?
• Are you generating sufficient enquiries for your brand?
• Would you like to increase your teams closing ratios?
• Do you care about the long-term success of your franchisees?
• Is your current franchisee recruitment process code compliant?
• Have you recruited unsatisfactory franchisees in the past?
• Do you have an approval process for resales?
• Do you know why applicants don’t buy your franchise after enquiring?
• Do you know at which stage these applicants drop out?
If you are unsure about any of the above, then perhaps you need to review the recruitment processes that are currently being used in your organisation.
Our franchise recruitment training program is comprehensive and detailed and provides the option of ongoing mentoring to ensure the process remains compliant and effective. Though tapping into our systems and process’s these clients can tailor our world’s best practice to suit their individual needs.
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